The Indus Hospital
The Indus Hospital is 100-bed tertiary care multidisciplinary hospital providing premium healthcare in an impressive, state-of-the-art facility completely free to everyone.
Our core concern was in balancing the need to build the institutional brand while simultaneously communicating the depth and cause of the hospital. It had to embrace it’s non-profit, diverse, always helping, pushing and changing, while remaining clearly recognizable though an iconic and consistent healthcare system.
From Launch events to fundraisers, We have done branding, event management, event coverage, brand book design and executions.
We developed an exclusive typeface that reflects both the excellence in health care and quality of service delivery system. The visual identity’s simplicity and rigor reflect hospital’s desire to communicate its reliable, efficient, and speedy services. Designed and managed the earth breaking event for Indus and to unify all activities, we created marketing collateral and brochures with a reflective of the various design disciplines that would partake in the cause. Our solution was radically simple. By using the hospital’s name as a vessel we were able to create a powerful dialogue between its type and services.