KGL Construction Branding
The journey of KGL started in 1983, as a subsidiary of Grace Group, Pakistan. KGL is one of the fastest growing and most admired company providing construction and engineering services in Pakistan.
While KGL Construction was at the forefront of its industry, that wasn’t reflected in its logo, website and marketing collateral. A more progressive design and clearer message were required to reflect its culture of innovation and leading industry position in heavy construction business. The company needed to rebrand and redevelop the name as part of the world-class utility with an effective brand strategy.
Develop Brand Design focusing Corporate Identity, Stationery design, web design, shoot & motion design.
Accepting the challenge, we placed the spotlight on diverse range of innovative construction and engineering projects KGL is involved in. Using a predominantly rebranding approach, we re-designed their logo, website, brochures, stationery and banners for construction sites for one of their own on-going project, Ramada Hotel. The new corporate identity both elevates the company image and reinforces the emphasis on innovation. In addition, the business relations team has reported increased engagement with potential business.