Panther Power Oil Branding
Panther Group is one of the leading brand in Tyre Industry of Pakistan. Being Local Brand in supportive market of vehicle parts, they have already established their name in both Tyre and Tube Industries.
Our given challenge is to develop a brand of Motorcycle and Tractor Lubricant Market. From the start to its Logo to Packaging, theme design and TV Commercial. they gave us the complete task to make Integrated Marketing Campaign.
Brand Design & Development focusing Corporate Identity, Packaging design, Theme design and TV Commercial.
To develop a coherent strategy we focused on the new product line of Panther. The entire branding process was comprehended with the purpose of creating a versatile but unique identity; from redefining the logo to creative packaging design and more, all were re-designed with a careful review of iconic and customary elements. We scoured the archives and listened to stories, this gave us a concrete outline of the current situation and the expectations of the company that is firmly attached to its roots but aiming for the future.