Tracko Branding
Branding Design + Stationery Design + Website Design + Printing + Signage + Office Branding + Digital
The Challenge:
Tracko was a startup for vehicle tracking and management system. Having embraced new and future modes of tracking, it needed a holistic branding system to accommodate them all. An aptly unique name, visual identity, marketing collateral and corporate brand uniqueness to herald the birth of this new technology and represent the persona of the new business was required.
- Tracko
- Technology (Tracking Company)
- Design, Art Direction, Website & Digital
- September 16th, 2017
- www.tracko.com
Holistic brand redesign focusing Corporate Identity, Stationery design, web design, printing & digital
The Results:
Designed branding strategy with an intensely collaborative effort between Elemark creative team and Tracko team. Instead of pursuing a complex identity system, localized through color and pattern, we moved towards a universal brand development strategy ensuring a strong online presence. Designed the brand launch event, logo and responsive web design, content development, stationery, flyers, office branding, signage, company profile and digital platform development were planned executed with one main objective of bringing the visual identity of the brand to life.
A corporate design based on the idea of generating design with user data created through the usage of the brands products. Every user has his own identity and can individualize his own products based on this adventures with the brands products.
A corporate design based on the idea of generating design with user data created through the usage of the brands products. Every user has his own identity and can individualize his own products based on this adventures with the brands products.
