Tracko was a startup for vehicle tracking and management system. Having embraced new and future modes of tracking, it needed a holistic branding system to accommodate them all. An aptly unique name, visual identity, marketing collateral and corporate brand uniqueness to herald the birth of this new technology and represent the persona of the new business was required.
Holistic brand redesign focusing Corporate Identity, Stationery design, web design, printing & digital
Designed branding strategy with an intensely collaborative effort between Elemark creative team and Tracko team. Instead of pursuing a complex identity system, localized through color and pattern, we moved towards a universal brand development strategy ensuring a strong online presence. Designed the brand launch event, logo and responsive web design, content development, stationery, flyers, office branding, signage, company profile and digital platform development were planned executed with one main objective of bringing the visual identity of the brand to life.