A functional restaurant serving classic and more unusual Pakistani-Indian cuisine, plus some Chinese dishes based in UK.
Zaiqah needed a rebranding strategy that would bring their brand to life, but also make it appealing to their customers. Revamp its semblance in a way that balances novelty with paying homage to the Zaiqah’s Pakistani-Indian roots. A brand architecture had to be redeveloped which would create a visual bridge and re-position Zaiqah as a Pakistani-Indian restaurant with feel that effectively entails the local essence of sub-continent. Overall rebranding and redesigning was essential for signage, menu reform, logo and brochures.
Brand Design, Corporate Identity, Stationery design, Brochure, Menu design, in-store branding and signage.
The Elemark Creative team aimed for a distinctive brand positioning that would emphasize its scent and warm ethos but also eye-stopping creative design. It became important to also to develop a unique brand identity that would differentiate the restaurant its competitors. We urbanized a name inspired by the previous label and coupled it with a clean, stylish brand, influenced by a classic feel. From there, we built out a comprehensive rebranding platform covering signage, logo, brochures, menu (Digital and Print), packaging and stationery.
We mixed the sentiment of traditional culture with vintage illustrations and a droll digital platform to re-create a brand image that celebrates the heritage of regional cuisine while still feeling modern. As a result, Zaiqah got a new, iconic mark that looks good solo, but also plays well with the rest of the restaurant’s style.