Launching of GMSA Lubricants & GMSA
Already a trusted name in adhesives, GMSA ventured into the lubricants market with a bold vision — and partnered with Elemark to bring it to life. From the outset, we were tasked with not just shaping a strategy, but owning the execution. Our journey began with a complete rebranding of GMSA Lubricants, followed by a comprehensive roadmap that aligned business goals with creative direction.
From product design to digital presence and video storytelling, we transformed the lubricant range into a distinct, market-ready identity. Every touchpoint — visual, verbal, and digital — was carefully crafted to reflect performance, reliability, and a progressive brand voice. For GMSA, this wasn’t just a launch — it was a repositioning. For us, it was another opportunity to turn vision into momentum.